Choosing the Right Realtor: How Sellers Can Still Get Results in Today’s Market

Market Snapshot: Charlotte & Hickory

With mortgage rates holding near 10-month lows (~6.50%), buyers remain active across the Charlotte region. Yet with inventory climbing, sellers face more competition — and more scrutiny — than earlier in the year.

Charlotte (Zillow, July 2025):

• Active listings: ~4,155

• Median sale price: $420,833

• Median list price: $433,333

• Median days to pending: 20

• Sale-to-list price ratio: 0.999 → well-priced homes are closing at or near asking

Hickory (Zillow, July 2025):

• Active listings: 340

• Median sale price: $310,833

• Median list price: $330,617

• Median days to pending: 26

• Average home value (ZHVI): $291,800, up 1.5% YoY

Key Takeaway: Homes in the median price range that are priced correctly and marketed well are still going under contract in as little as 20–26 days. Sellers who prepare and position their listings effectively are still winning in this market.

Three Keys to Achieving Success as a Seller

1. Perfect the Presentation

First impressions matter more than ever. Curb appeal, professional staging, high-quality photos and video create a polished presentation that makes your home shine in a competitive marketplace.

2. Price with Precision

Charlotte and Hickory data show nearly no gap between list and sale prices when homes are priced correctly from the start. A strategic pricing plan attracts serious buyers and keeps negotiations strong.

3. Create Early Momentum

The first 30 days are critical. Listings that launch with energy — supported by professional marketing — build urgency and competition, often leading to quicker, stronger offers.

The Real Key: Choosing the Right Realtor

Even the best plan falls short without the right partner. The realtor you choose should:

• Use multiple marketing platforms to give your home maximum visibility

• Apply real data to pricing, marketing efficiency, and making sure every marketing dollar works harder

• Provide consistent feedback so you’re always informed about how your listing is performing

Janet’s Promise to Sellers

“Listing your home is only the beginning. My promise to every client is to understand your goals, highlight what makes your property stand out, and build strategies around its strengths to ensure the right people see your listing. With individualized service and consistent feedback, I’ll make sure your home shines and connects with serious buyers.”

👉 Ready to talk about how to position your home for success? Schedule a time to connect.